Our brand utilizes product UI across the entire customer journey. How it’s styled and what fidelity it’s shown in depends on where the viewer is in the marketing funnel. The UI should become more defined and representative of the product the closer someone gets to purchase and use.
We abstract our product in multiple ways, either by simplifying and removing elements that are unnecessary to the story, or by pulling UI out of its setting to focus on a specific interaction or feature.
When possible, product UI should include motion to bring it to life. This helps communicate the value and ease of DocuSign to our customers even more clearly. These animations can be used across all company touchpoints, from ads to product emails to internal presentations.