The way the world agrees™
Our tagline is our rally cry. It makes a bold statement about our position in the marketplace. Think of it as the essence of DocuSign: a memorable mini-story that communicates the scale of what we do.
The way is our products, used by millions everyday. The world is our vast audience, anyone coming together to find common ground and agree.
Tagline
Use our tagline “The way the world agrees™” with intention and integrity by following the guidelines below for correct usage, whether it’s applied as a headline, a logo or as a standalone in body text.
Headline
When using our primary brand message as a headline, “The way the world agrees™” should be paired with artwork. It may be aligned flush left or centered, but never flush right in a layout. The tagline is always typeset in DS Indigo, sentence case, bold, includes the trademark symbol (™) and should not include a period. To avoid redundancy, don’t use it in combination with the approved logo and tagline configurations.
Lockup configurations
There are three approved configurations for our tagline logo shown below. Use the arrangement most appropriate for the communication format and design layout.
Clear space
Maintain a clear space that is, at minimum, equivalent to 25% of the height of the Sig icon all around the complete logo tagline. This rule applies across all three approved configurations.
Minimum size
Optimal size for print is 1-1.25" and the minimum width for web is between 100-120px.
Body text
When used in body text, “The way the world agrees™” should be typeset in sentence case, bold and stand alone. It should be the same type size and color as the body copy, and should include a period.
.jpg)
