The way is our products, used by millions everyday. The world is our vast audience, anyone coming together to find common ground and agree.
Use our tagline “The way the world agrees™” with intention and integrity by following the guidelines below for correct usage, whether it’s applied as a headline, a logo or as a standalone in body text.
When using our primary brand message as a headline, “The way the world agrees™” should be paired with artwork. It may be aligned flush left or centered, but never flush right in a layout. The tagline is always typeset in DS Indigo, sentence case, bold, includes the trademark symbol (™) and should not include a period. To avoid redundancy, don’t use it in combination with the approved logo and tagline configurations.
There are three approved configurations for our tagline logo shown below. Use the arrangement most appropriate for the communication format and design layout.
Maintain a clear space that is, at minimum, equivalent to 25% of the height of the Sig icon all around the complete logo tagline. This rule applies across all three approved configurations.
Optimal size for print is 1-1.25" and the minimum width for web is between 100-120px.
When used in body text, “The way the world agrees™” should be typeset in sentence case, bold and stand alone. It should be the same type size and color as the body copy, and should include a period.
Here are a few approved uses of our tagline.
It’s crucial to use “The way the world agrees®” consistenly and correctly for brand awareness and trademark protection. Don’t alter it in any way or use it incorrectly. A few examples of misuse are shown below.