PHOTOGRAPHY

Real people and moments 

Our photography reveals the unscripted scenes behind agreements. It lets people see themselves and make emotional connections to our brand. 

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Real moments

Our photography strives to capture real moments in our customer’s—and their customers’—lives. It’s a way to reflect to our viewers an image of themselves. These images form the foundation of our core design language.

Photo ecosystem

At DocuSign, we divide our photography into four categories. We call this the photo ecosystem—supporting one another to tell a vivid story of our products, customers and ourselves.

CAMPAIGNS
Use advertising photography based on our commercial campaigns.
CUSTOMER STORIES
Use documentary lifestyle and portraiture of our customers’ work and lives to tell a narrative story.
LIFESTYLE
Use in-the-moment photography that represents our customers and our company.
ON-DEVICE
Use in-situation photography that shows our products being used by real people on real devices in their everyday life.

Campaigns

Campaign photography evokes positive, real moments and ignites energy. Its look is purposefully unique from brand photography because it embodies a unique aesthetic within the campaign.

Never use campaign photography for non-campaign purposes.

Where to use

Advertising
Front of site
Social
Email

Customer stories

When we feature our customers, we’re telling their story through photography, diving into their day-to-day and putting ourselves in their shoes. Our photos should reflect that, as well as how our products empower both small and large moments in their life when they sign with us.

Portrait
Show people placed in their real-life context, shot with energy, pride and confidence.
Working
Show people doing the work that our products can help improve.                    
Working on device
Show people using DocuSign on their devices in their normal day-to-day workflows.
Seamless
Show people photographed on seamless backgrounds.                                    
Environment
Show the spaces that our customers work from.                                                  
Working with customer
If applicable to their business, show a customer interaction to help further the story of our customers.

Examples

Here are some great examples of customer-oriented lifestyle and portraiture.

Lifestyle

Lifestyle imagery reflects our brand. Its composition should be engaging and authentic. Lifestyle images reflect a snapshot in time—life moments and real scenarios. Choose narratives, environments and textures that tell a story without words.

Where to use

Advertising
Front of site
Social
Email
Blog
PR

On-Device

Device photography shows our products in the everyday world of our customers. They are lifestyle images that are art directed with clean lines, soft materials (like wood) and sometimes feature the act of signing by our customers.

When to use

Advertising
Front of site
Social
Email
Blog
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