Our photography strives to capture real moments in our customer’s—and their customers’—lives. It’s a way to reflect to our viewers an image of themselves. These images form the foundation of our core design language.
At DocuSign, we divide our photography into four categories. We call this the photo ecosystem—supporting one another to tell a vivid story of our products, customers and ourselves.
Campaign photography evokes positive, real moments and ignites energy. Its look is purposefully unique from brand photography because it embodies a unique aesthetic within the campaign.
Never use campaign photography for non-campaign purposes.
Where to use
When we feature our customers, we’re telling their story through photography, diving into their day-to-day and putting ourselves in their shoes. Our photos should reflect that, as well as how our products empower both small and large moments in their life when they sign with us.
Here are some great examples of customer-oriented lifestyle and portraiture.
Lifestyle imagery reflects our brand. Its composition should be engaging and authentic. Lifestyle images reflect a snapshot in time—life moments and real scenarios. Choose narratives, environments and textures that tell a story without words.
Where to use
Device photography shows our products in the everyday world of our customers. They are lifestyle images that are art directed with clean lines, soft materials (like wood) and sometimes feature the act of signing by our customers.
When to use