Storytelling through video

Software is a tool to build and innovate. We use video to show how our customers use DocuSign solutions to make an impact. Our videos feel natural and provide visual clarity for complex subjects.

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Link to the DAM

Approach

When creating videos for DocuSign, we aim to capture real moments in the customer journey. Draw viewers in with strong storytelling, impactful information, and relatable scenarios. A range of on-brand b-roll video keeps our visuals cohesive.

Video ecosystem

While our approach remains the same, videos fall into four categories. We call this the video ecosystem. These categories complement each other to tell a holistic story of our brand, products and customers.

CAMPAIGNS
Video advertising supports our commercial campaigns.
CUSTOMER STORIES
Documentary lifestyle and portraiture narrate our customers’ work and lives.
LIFESTYLE
In-the-moment video represents our customers and our company.
On-Device
In-situation videography shows our products on real devices in everyday situations.

Title treatments examples

When creating customer stories or interviews, use titles for names, roles and descriptions.

Title cards and backgrounds

Use background colors and text cards to create breaks and add visual interest. Text cards can describe product features, share customer details and provide additional information.

Kore simplifies complex IoT coverage into a single platform, designed for scale and easy connectivity.
Kore simplifies complex IoT coverage into a single platform, designed for scale and easy connectivity.
Kore simplifies complex IoT coverage into a single platform, designed for scale and easy connectivity.
Kore simplifies complex IoT coverage into a single platform, designed for scale and easy connectivity.

Logo bumpers

Keep intro sequences and logo bumpers simple to allow for prominent logo display and quick transitions.

Video direction and b-roll

Looking for some inspiration? Below are some exemplary customer-oriented lifestyle and portraiture shots.