Storytelling through video
Software is a tool to build and innovate. We use video to show how our customers use DocuSign solutions to make an impact. Our videos feel natural and provide visual clarity for complex subjects.
View video library
Link to the DAM
Approach
When creating videos for DocuSign, we aim to capture real moments in the customer journey. Draw viewers in with strong storytelling, impactful information, and relatable scenarios. A range of on-brand b-roll video keeps our visuals cohesive.
Video ecosystem
While our approach remains the same, videos fall into four categories. We call this the video ecosystem. These categories complement each other to tell a holistic story of our brand, products and customers.
CAMPAIGNS
Video advertising supports our commercial campaigns.
CUSTOMER STORIES
Documentary lifestyle and portraiture narrate our customers’ work and lives.
LIFESTYLE
In-the-moment video represents our customers and our company.
On-Device
In-situation videography shows our products on real devices in everyday situations.
