While our approach remains the same, videos fall into four categories. We call this the video ecosystem. These categories complement each other to tell a holistic story of our brand, products and customers.
When creating customer stories or interviews, use titles for names, roles and descriptions.
Use background colors and text cards to create breaks and add visual interest. Text cards can describe product features, share customer details and provide additional information.
Keep intro sequences and logo bumpers simple to allow for prominent logo display and quick transitions.
Looking for some inspiration? Below are some exemplary customer-oriented lifestyle and portraiture shots.