The core of our brand palette is black and white—our digital hat-tip to ink on paper. We use this neutral base as a simple, confident canvas. We can then layer on text, photography, video, animation, and product UI, knowing this starting point will ensure our content shines. We primarily use white for backgrounds and black for text and messaging.
Inspired by highlighter yellow, Sig yellow is unique to DocuSign and shares its name with the Sig. When reproducing in RGB, use only Sig yellow for the Sig. For print applications, refer to the “Sig yellow for print” section below.
Colorful sticky notes call attention to "sign here" in printed documents. Likewise, our secondary colors stand out against the primary black and white. They add vibrancy and energy to the brand. Apply a secondary color as an optional accent depending on the context.
Each secondary color includes 10 swatches ranging from light (tints) to dark (shades). Use this palette for more complex applications, such as infographics or diagrams.
Derived from liquid ink, the neutral spectrum represents the digital application of a wet signature.
Proportion rules create balance and consistency. They also maintain a clear hierarchy in our color strategy for each application. Use the proportion that best accomplishes your design goals within any given context.
Bright highlighter marks and sticky notes are common in contracts and business documents. Combining these colors creates a range of gradients. Use gradients to add impact to photo treatments, typography and other floods of color.
Explore a selection of approved usage featuring our color palette on digital applications.
Use the Pantone and CMYK values when reproducing Sig yellow for print applications.
Explore a selection of approved usage featuring our color palette on print applications.
Color adds a fun element to the DocuSign brand. Just avoid these common mistakes that don't align with our identity.