TYPOGRAPHY

03

The style
of DocuSign

Our brand typeface, Indigo, is custom-made for DocuSign. It was designed with intention to reflect our brand promise and ethos. It is bold, declarative, and easy to read. It communicates our competence, efficiency, and honesty. It showcases our content–the words themselves–to amplify our message.

DS Indigo

DS Indigo is a custom-built typeface created just for DocuSign. It fits happily in-between classic grotesque and geometric sans, which gives it a modern and digital feel without being overly stuffy. The typeface was developed to feel equally at home in our products and our marketing, and should be applied to any and all touchpoints.

700 Bold

Used for small sized headings and titles
AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz
1234567890

600 Semi Bold

Used for headlines
AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz
1234567890

500 Medium

Used for marketing and UI text
AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz
1234567890

400 Regular

Used for UI text
AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz
1234567890

How We Use Typography

System Fallbacks

Sometimes our technology keeps us from using DS Indigo in a way that makes sense for the constraints. Luckily, we have simple sans-serif fallbacks to lean on. Only these two fallback typefaces should be used.

Helvetica

Used wherever available, primarily in emails
AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz
1234567890

Arial

Used wherever available, primarily in presentations
AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz
1234567890