Typography
The typeface at the heart of the Docusign brand is Docusign Indigo—a custom typeface created just for us. We use Docusign Indigo for every brand touchpoint. A happy medium between classic grotesque and geometric sans, Docusign Indigo feels more modern and digital. Not stuffy. We designed the typeface to feel at home in both our marketing and product experiences.
Hierarchy
When creating layouts using Docusign Indigo, clear hierarchy can be established by varying the weights and scale appropriately.
Styling
Text can be used in many different ways, but we align to some core principles in order to keep our typography consistent regardless of the touchpoint. These are our universal approaches to alignment, letterspacing, and line-height.
Line Length
Line length describes the width of the content. The recommended line length is between 50 to 75 characters (per line) for longer body text. This allows for optimal readability.
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Color
This is a quick guide to ensure legibility when writing messaging on a range of background fill colors. All text colors shown here pass accessibility for large text on the corresponding background color.
White on Cobolt
Mist on Cobolt
Ecru on Cobolt
Inkwell on White
Deep Violet on White
Cobolt on White
White on Deep Violet
Mist on Deep Violet
Ecru on Deep Violet
Inkwell on Ecru
Deep Violet on Ecru
Cobolt on Ecru
White on Inkwell
Mist on Inkwell
Ecru on Inkwell
Inkwell on Mist
Deep Violet on Mist
Cobolt on Mist
Misuses
Do not use colors that are not accessible. Ensure contrast.
Avoid uppercase text.
Do not set paragraph text in bold.
Do not set body leading too tightly.
Do not justify-align paragraphs.
Do not use unapproved typefaces.
System Fallbacks
Helvetica
Arial
In emails and other technical circumstances where it is not possible to use Docusign Indigo, we have simple sans-serif fallbacks to lean on. Use one of these two fallback typefaces. Do not use Helvetica or Arial on professionally designed materials such as the website, documents or presentations, brand campaign advertisements, social media, or any other external-facing communications.