COLOR

04

The soul
of DocuSign

Color unifies the DocuSign brand, creates continuity, and allows us to communicate appropriate tone and mood. Black, white and gray, for example, communicate honesty and effectiveness, while our color palette indicates creativity and fun.

Primary Palette

The core of our brand palette is black and white—our digital hat-tip to ink on paper. We use this neutral base as a simple, confident canvas. We can then layer on text, photography, video, animation, and product UI, knowing this starting point will ensure that our content shines. We primarily use white for backgrounds, and black for text and messaging.
White
#FFFFFF
Black
#000000
Highlighter
#D5F900

Neutral Spectrum

#F4F4F6
#D9D9E0
#BCBBC8
#A4A2B4
#908DA4
#76748E
#65627F
#48455E
#2C2A3B
#191823
Ink
The spectrum's slate-leaning tones are derived from liquid ink, and represent the digital application of wet signatures.

Brand Colors

Green
#D2FFDF
#5CF999
#13E280
#11BC69
#0BA65C
#08884B
#06753F
#02542C
#023419
#001F0C
Teal
#D2FFFD
#5EEDE7
#19D7CF
#0BB7B0
#04A29A
#01857F
#02726E
#02504D
#003330
#001D1C
Aqua
#E5F9FF
#81E9FF
#00CFE9
#00B4CC
#009EB3
#008295
#006F83
#00505C
#003139
#001D22
Blue
#F0F4FF
#D0D9FF
#A7B9FF
#81A0FF
#5B8BFF
#006FF9
#005FD7
#01439C
#002965
#00163F
Indigo
#F4F3FF
#DBD6FD
#BDB4FC
#A3A4A6
#917EFA
#795BF8
#683EF7
#4B12CE
#2E0987
#1A0356
Orchid
#F6F2FF
#E0D4FF
#C9AFFF
#B78FFF
#A972FF
#9845FF
#8E06FF
#6600BB
#400079
#27004D
Magenta
#FCF0FE
#F5CDFD
#ECA1FC
#E777FA
#E349F9
#C523DA
#AB19BF
#7C1089
#4F0758
#310237
Fuchsia
#FFF0F5
#FFCDDF
#FF9FC6
#FF74B2
#FF42A3
#E3008A
#C50076
#8F0054
#5C0034
#39001F
Cool Red
#FFF0FC
#F9D0E6
#FFA9CE
#F580A9
#F45A85
#DE2D59
#C1244B
#8C1634
#5A0A1E
#380410
Warm Red
#FFF0F1
#FFC9C7
#FEA4A1
#FF7C76
#FF5348
#E72501
#C81D01
#911300
#5D0900
#3A0300
Yellow
#FFF7C4
#FFD651
#F0B300
#DF9B01
#C98400
#AC6600
#96530E
#6F3B0D
#4A2004
#300F02

How We Use Color