Sound
Sound extends our brand expression beyond the visual realm, creating a multi-sensory experience that reinforces our identity through carefully crafted audio elements.
Docusign Sonic Identity
Sonic DNA is an original musical composition that lays the foundation for the entire Docusign sonic identity. Its ingredients—melodies, riffs, and chords—are used when developing further sonic assets.
Sonic Playlist
Title
Type
Duration
Sonic Principles
Dependable
We use consonant musical intervals, organic instrumentation, authentic singing style, warm instrumental, and vocal timbres.
Striking
To create vibrancy in sound, we ensure well-crafted contrasting instrumentation and animated sound delivery.
Smart
Our sound is simple yet innovative. We use uncomplicated patterns in melody and rhythm and incorporate non-typical combinations of styles and non-standard production.
Upbeat
We use positive-sounding harmonies and build energy through engaging groove and energetic tempo.
Sonic Do’s & Don’ts
Do’s can be heard in different intensities but we should always embody all of them.
If you hear a single don’t, the music is off-brand.
Dependable
- Reliable
Rigid- Friendly
- Sentimental
Striking
- Confident
- Arrogant
- Colorful
- Eccentric
Smart
- Innovative
- Cold
- Simple
- Simplistic
Upbeat
- Optimistic
- Careless
- Lively
- Erratic
Sonic Do's & Don'ts
Do’s can be heard in different intensities but we should always embody all of them.
If you hear a single don’t, the music is off-brand.
Dependable
Reliable
Rigid
Friendly
Sentimental
Striking
Confident
Arrogant
Colorful
Eccentric
Smart
Innovative
Cold
Simple
Simplistic
Upbeat
Optomistic
Careless
Lively
Erratic