A modern take on traditional type
Simple and straightforward, just like our solutions. DS Indigo is a custom typeface that declares our message to the world. It’s bold yet easy on the eyes.
Our brand typeface, DS Indigo, is bold, declarative and easy to read. It communicates competence, efficiency and honesty while showcasing the words themselves.
We use DS Indigo for every brand touchpoint: a custom typeface created just for DocuSign. A happy medium between classic grotesque and geometric sans, DS Indigo feels modern and digital—but not stuffy. We designed the typeface to feel at home in both our marketing and product experiences.
700 Bold
Used for small sized headings and titles
AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz
1234567890
600 Semi Bold
Used for headlines
AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz
1234567890
500 Medium
Used for marketing UI text
AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz
1234567890
400 Regular
Used for UI text
AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz
1234567890
Line spacing
Line spacing (aka leading) is the vertical distance between baselines of each line of text. It plays an important role in legibility. Too much line spacing creates too much white space. Not enough line spacing makes text difficult to read. Follow these rules to strike the right balance.
Line length
Line length describes the width of the content. The recommended line length is between 50 to 75 characters (per line) for longer body text. This allows for optimal readability.
Color in typography
Headline copy is always set in black or white. Never set headline copy in color against a color background. As a rule, always make sure there's enough contrast. The examples below have passed the WCAG 2.0 level AA, which requires a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Refer to the color for precise values.
Mistakes to avoid
Headline copy is always set in black or white. Never set headline copy in color against a color background. As a rule, always make sure there's enough contrast. The examples below have passed the WCAG 2.0 level AA, which requires a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Refer to the color for precise values.
