Designing a Conference: Discover 24
Case Study
5.25.25
Brand, Design, Motion, Copywriting
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Discover 24 is an annual developers conference hosted by Docusign to build the future of agreements. With the fresh launch of Intelligent Agreement Management, we wanted to take a new approach to the visual language of the event and its touchpoints.
Developing a Visual Strategy
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The brand and creative team created a new identity for the inaugural event and constructed a design system to be used across web, social, physical spaces, and swag. We wanted to continue building brand awareness while pushing the conference identity further.
Dimensional Shape Library
For the main logo lockup, we incorporated our library of 3D shapes and added motion, swapping out the 'o' with revolving cubes, pyramids, and spheres. Our guidelines provided a library of different illustrations our team and vendors could use in any context.
These core shapes anchored everything from the event logo, to the speaker decks, and even the event space itself. They provided a brand through-line that was uniquely Discover—clearly related to the broader brand but used purposefully for this event.
New Marketing Channels
As part of the event marketing we developed new digital ads and template types to fuel our outreach efforts. We developed custom swag for attendees, and promotional videos to highlight key moments and takeaways.
Bringing It Together
