©2024-2025
Bringing Agreements to Life

Photography

Photography captures authentic moments of connection that bring our brand promise to life through compelling visual storytelling.

Our photographic approach emphasizes real people engaged in meaningful interactions, showcasing the human element behind agreements.

Principles

Good photography is important in all of our branded communications. Our photographic outlook should capture real moments of dynamic connection— people coming together, physically and digitally, to come to agreements that shape their businesses and lives for the better. This outlook should stylistically echo the rest of our brand design system: bold, clean, and optimistic; animated, dynamic, and full of life and energy.

These are expressed through three guiding principles: Connected, Natural, and Inspired.

Connected

Connected

Connected

Natural

Natural

Natural

Natural

Inspired

Inspired

Inspired

Inspired

We show

Relatable

real people

human

Portraits

Our portrait photography should be bright and vibrant, focused on the persons with uncluttered backgrounds and shallow depth of field to ensure that they are brought to the forefront and stand out clearly. We follow an editorial-style lifestyle photography approach. Minimal styling should be employed in an effort to showcase real people in real contexts that feel candid, unstaged, and authentic.

Landscapes

Industry specific imagery provides context and a landscape for brand storytelling. Its composition should be engaging and authentic while leaning on abstract ways to showcase enterprise and small business visuals or close crops to create rich textural backdrops. Choose narratives, environments and textures that tell a story without words.

In most scenarios, landscape and context setting photos will be combined with strong portrait and customer images to tell a larger narrative.

Visual Style

1

/

3

Post-Production

Our photo content should look consistent across our deliverables and touchpoints. Color correct only if it’s needed to keep the image within the Docusign aesthetic.

Final photos should have medium-to-high saturation while providing warmth and contrast. They should never be cold or gray, and they should never have washed grading effects placed on top of them as filters.

Containers

Our visual identity system uses graphic devices and behaviors derived from the Docusign Nexus icon itself.

The Nexus can act as a dynamic container for masking photography. This creates very expressive applications, so it is best reserved for impactful communications like advertisements, video and motion graphics, website heroes, or social media.

Photo masking guidance

Mind the focal point: Never crop a person or subject inside of the shape container where the focus of the image is being cut off or obscured by the shape’s top right angle.

A little goes a long way: Not every photo in a design should sit inside of the document mask shape—reserve it for moments of special interest or calls-to-action.

Simple & Textured Overlays

Simple Strokes
Textured Strokes
Overlay strokes are a great option for bringing in a small accent of our brand Poppy color. Strokes can also use Poppy-to-Cobalt gradients, White or Ecru outlines, or Mist or Cobalt outlines—whichever complements the photo or background color best.

When our stroke outline overlays are activated through color and texture at the intersection with another object, it is one of the best representation of the visual principles of Connection and Dynamism.
Overlay strokes are a great option for bringing in a small accent of our brand Poppy color. Strokes can also use Poppy-to-Cobalt gradients, White or Ecru outlines, or Mist or Cobalt outlines—whichever complements the photo or background color best.

When our stroke outline overlays are activated through color and texture at the intersection with another object, it is one of the best representation of the visual principles of Connection and Dynamism.

7

Motion

Rotate your device to view this website.