Imagery reflects our brand. Its composition should be engaging and authentic. Select images that reflect a snapshot in time—life moments and real scenarios. Choose narratives, environments, and textures that tell a story without words.
WHY IT WORKS
This photo works with the brand guidelines because it's person-centric, set in a real context, and reflects our customers.
What Not To Do
Avoid the obvious, see-and-say, and anything that feels like stock imagery. Make sure people do not appear to be posed, or staged. Avoid tricks and effects, such as washes or vignettes, obvious retouching, or other image manipulation.
WHY IT DOESN'T WORK
This photo fails to fit the brand for myriad reasons: it's a posed still-life, processed in black and white, and overly hardware-focused.
Picking the right photo can be hard, so instead of writing guidelines we thought we'd just show what photos do and don't make the cut. If a picture is worth a thousand words, then these galleries should cover the usual written rules.